Knowledge Entrepreneurship Knowledge is the body of facts, principles, theories and practices that is related to a field of work or study.

Mind Maps Entrepreneurship a networks of random thoughts that connect each other progressively according to a common and general reference

Mission statement Entrepreneurship A mission statement is a brief description of a company's fundamental purpose. It articulates the company's purpose both for those in the organization and for the public.

Motivation & Perseverance Entrepreneurship Be determined to turn ideas into action and satisfy your need to achieve. Be prepared to be patient and keep trying to achieve your longterm individual or group aims. Be resilient under pressure, adversity, and temporary failure.

Mobilising Others Entrepreneurship Inspire and enthuse relevant stakeholders. Get the support needed to achieve valuable outcomes. Demonstrate effective communication, persuasion, negotiation and leadership

Market research Entrepreneurship Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base.

Market share Entrepreneurship Market share represents the percentage of an industry, or a market's total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors.

Public speaking apprehension Firm Creation refers to the fear that some people experience when delivering or preparing for a speech in front of an audience. It can produce physiological (high heart rate, trembling, sweating, dizziness, shallow breathing), cognitive (poor short-term memory and reasoning ability), behavioral (from fidgeting to complete avoidance) and emotional symptoms, and it is also known as stage fright.